It’s a little late to be coming up with July’s theme.

Rookie’s July theme is “Origin Story.” I have a PubliCola origin story; it’s all about walking in the forest and riding my bike in the freezing cold.

But PubliCola doesn’t seem relevant for me anymore.

It’d be kind of cheating to come up with a theme now, mid-month. That’d be more like a scientific re-cap than the magical soothsaying I usually do on the first of the month, when I establish a theme from the outset.

Magical Soothsaying = Existentialism, by the way.

Ah-ha. July’s theme will be Existentialism. Thank you.

On the way to Saffron Hill from Soho, 7/2/17, London

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